Hospitality Tourism and Leisure Fund

    Grants of up to £5,000 will be available to businesses in the Hospitality, Tourism and Leisure sector who have plans to develop and grow their businesses in 2022. The purpose of the grant is to increase visitor numbers to venues that provide in person services. Applications will be open from 20 September 2021 through to 1 March 2022.

    Expressions of interest are invited from the following Stafford Borough venues:

    • Amusements and visitor attractions (family entertainment centres)
    • Art Gallery / Museum (privately owned)
    • Bars, Pubs, Restaurants, Cafes with indoor/outdoor seating
    • Bowling Allies, Ice Rinks
    • Camping, Glamping and Caravan sites
    • Discotheques, Night Clubs
    • Dance centres
    • Hotels, Registered B&B (not Airbnb accommodation)
    • Private Leisure Centres
    • Private Outdoor Pursuits Centres
    • Private Play Centres /Soft Play Centres/Trampoline Centres
    • Private Golf Courses and Driving Ranges
    • Sexual Entertainment Venues
    • Sports Clubs (e.g. football, rugby)
    • Theatres / Cinemas / Event Spaces

    Who is eligible

    Any business listed above provided:

    • The business is not a home based business
    • The business can provide a full set of trading accounts
    • The business can outline plans for growing or developing the business
    • The business employs less than 250 full-time equivalent persons
    • The business has annual turnover less than 50 million

    What will the grant cover

    Examples of eligible expenditure:

    • Website design
    • Marketing material – brochures, flyers, leaflets, posters
    • Specialist Advice - HR / Finance / Marketing / Legal
    • New additional capital equipment - coffee machines, catering equipment, IT equipment
    • New signage, seating, marquees
    • Advertising, PR, Publicity costs

    Application Process

    Businesses are required to complete an online expression of interest form if they feel their business may be eligible. Please complete the form (pdf 67kb) and email to economy@staffordbc.gov.uk.

    • EOIs will be reviewed in order of receipt
    • A business advisor will make contact to discuss the business needs further, how the grant will help with recovery and growth plans and to discuss next stages

    Documents required to support full application if approved to next stage:

    • Application form
    • Bank statements demonstrating a 30% loss in income
    • 1 Quote for each project cost
    • Business rates account number

    Additional Restrictions Grant Policy (pdf 151kb)

    Business Grant Application Privacy Notice

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