Top social media platform joins Stafford Council’s walking webinar


    Top social media platform joins Stafford Council’s walking webinar

    A social media leader is a guest speaker at a council webinar in Stafford this week as part of a campaign to encourage more people to get walking in the community.

    Stafford Borough Council launched the campaign last month, along with popular social media platform Nextdoor, to get residents sharing pictures and routes of their favourite walks.

    The local authority wants to capitalise on the increase in doorstep walks that have taken place during the Covid-19 lockdowns since March 2020. Research has demonstrated how important walking is for people’s wellbeing – including benefits to mental and physical health such as reducing stress and blood pressure.

    And the council teamed up with Nextdoor – a platform where people go to connect with the neighbourhoods that matter to them – to raise awareness of different walks to residents across all areas of the borough.

    Residents can recommend their favourite walk, discover new routes to stroll or even find a local neighbour to join them on Nextdoor.

    Now the Council and Nextdoor are collaborating again on the ‘Connecting Communities Through Walking’ webinar on Wednesday (21 July) – with Alice Skeats, the platform’s Head of Partnerships for Europe, one of the guest speakers.

    The webinar will be packed full of tips, signposting and project ideas to encourage residents to connect through walking and is open to local organisations, community groups, parish councils and residents.

    More information on the webinar, which will be held at 3pm via Zoom, and how to register can be found at Connecting Communities through Walking - Webinar Registration (link no longer available)

    Councillor Jeremy Pert, Cabinet Member for Communities and Health at the council, said it was wonderful to see a major social media platform taking the time to help promote an important local initiative.

    “This webinar is intended for anyone who is interested in walking or supporting others to become more active and socially connected within the borough. Many residents have been unable to, or worried about, leaving their house during the coronavirus pandemic and this lack of activity can increase social isolation, reduce independence, and diminish physical and mental health.

    “I am very pleased that Nextdoor has been so supportive of what we are trying to achieve in the community and showing the positive side to social media and how it can connect communities in a beneficial way.”

    He added: “I’d encourage anyone who is interested to sign up for this free webinar to hear and share ideas on how we can better support those within our community through walking.”

    Alice Skeats, Head of Partnerships at Nextdoor, said “At the heart of Nextdoor, we want to help people build connections with the places and people that matter most to them - their local communities. We see a constant stream of conversation on Nextdoor from people sharing their walking routes, looking for walking buddies and championing walks in their local area so working with Stafford Borough Council on this initiative was a really exciting opportunity for us.”

    If you have any questions or problems registering, please contact the Health and Housing Strategy team at 

    You can join the conversation and get to know your neighbourhood at Nextdoor - or download the app in the app store. 

    Press Release No: 5787

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