A major campaign to promote Stafford and surrounding areas is getting underway. 

The promotional campaign will showcase the range of independent and brand shops, restaurants, attractions and other businesses in the county town, Stone, Eccleshall and across the borough. 

‘Our Beautiful Borough’ plans include a visitor trail, redesigned website, adverts in traditional and online media, video, and 360 panoramic experiences of key places - with a roll out expected from next month. 

Around £80,000 secured by Stafford Borough Council from the UK Shared Prosperity Fund (UKSPF) - which is part of the UK government’s Levelling Up agenda - will be supporting the proposals.

The borough council was awarded one of the largest pots of money in the country from the government’s ‘UKSPF’ after successfully putting forward schemes to help culture, regeneration, and climate change.

The promotional work is being carried out by Stafford-based design company, Verso. 

Councillor Frances Beatty, Cabinet Member for Economic Development and Planning, said: “Many towns across the country will envy the investment being pumped into our borough - and it is not all about money for big businesses.  

She said there was so much to shout about in the borough: “The renovation of the Market Square in Stafford is already taking shape; work has begun on the £5 million History Centre nearby; there is the £28 million ‘Skills and Innovation Centre’ for the College to be completed this year. And the much anticipated £1.5 million transformation of Westbridge Park in Stone gets underway soon.” 

She continued: “We have a very good news story to tell! “It is great to see this new campaign to promote our area being launched with a view to selling our wonderful borough to visitors, shoppers and potential investors. 

“And I hope local people will also be ambassadors for and help make sure the messages are received far and wide.” 

A new heritage website has been launched recently by Freedom Leisure www.historicstafford.co.uk, events over easter and the Kings Coronation are going ahead at Victoria Park in Stafford with people able to find out more from Victoria Park Events and the council also has an ‘events calendar’ on its website where organisers can list local events that are going on for free Events - Stafford Borough Council

Press Release No 6010